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Career Brochures Help Students Think about Future Professions

written by: Kellie Hayden • edited by: Linda M. Rhinehart Neas • updated: 9/11/2012

A creative way students can showcase information about a selected profession is to make a career brochure. This lesson will give teachers various tools for aiding their students.

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    Making a Three Panel Visual Aid

    Students will complete research on a chosen occupation and present the information in a three panel visual aids with this lesson plan on creating a career brochure. When students create a tri-fold that focuses on one profession, they can learn a great deal about that job.

    Creating a Paper Tri-fold

    Create a Brochure Before beginning a career unit, the teacher may need to review or teach students how to make a paper brochure. There are several formats from which to choose. One of easiest formats for students to create is a tri-fold pamphlet.

    Begin by having students fold a piece of paper in thirds. That means that each student will need to fill six panels.

    It should be colorful, attractive and neat. Depending on the age of the student, the students can use basic word processing software to design and create the entire brochure on a computer. Students can also add clip art and/or photos. On the other hand, younger students can hand write the text, color the art by using markers and colored pencils and/or glue photos to a basic template The teacher needs to decide on the level of sophistication for the career brochure.

    Making the Six Panels

    The teacher may want to suggest ideas for the six panels. Below are suggested design ideas:

    Title panel:

    • The name of the occupation, name of student, class name, name of the teacher, and a clip art or photo that fits nicely with the profession.

    Other five panel ideas:

    • Job description
    • Training or degree needed
    • Salary range
    • Work environment, such as in an office, outside work, in a hospital, telecommuting, etc.
    • Advancement opportunities
    • Travel (necessary/unnecessary)
    • Profession location
    • Occupation security

    Steps for Delivering the Lesson

    The following are steps for the brochure lesson:

    • Step 1: Review or teach students how to make a paper tri-fold visual aid. Then, share the requirements. You need to decide what items are mandatory and what items are optional.
    • Step 2: Help students to select a profession to research. Students should brainstorm a large amount of careers in class so that they have many from which to choose.

    Research an Occupation

    • Step 3: Allow time for students to complete their research. The research can come from personal interviews, the Internet, books, magazines, etc.

    For older students, the teacher can require that students include a separate reference page that shows where the information was found. Teachers will need to decide which writing style students will use to cite their sources. Writing styles such as APA or MLA each have different requirements for formatting citations. Older students should be aware that different colleges, depending on subject matter, require different writing styles.

    Future Employment Tri-fold

    • Step 4: Make a deadline for the paper tri-fold to be completed. Some students may want to complete the them on a computer at home. Class time can be set aside for making them; however, if students are working on them at home, they will have nothing to do in class.

    For younger students, it is best if you can schedule time in the computer lab so that students have access to computers. However, students can create nice brochures without the aid of a computer.

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    Rubric Criteria

    To help students focus their efforts, it is helpful to give them a rubric. Rubrics show students what a quality piece entails. The advanced level is the goal; this is where students should focus their efforts. In addition, rubrics help teachers grade quickly and efficiently.

    Criteria for the rubric can be accuracy of content, neatness of text and photos, creative placement of text and, and spelling and grammar. The levels can be Advanced, Excellent, Proficient and Basic.

    Example Career Brochure Rubric


    • Content is accurate and interesting
    • Text is concise and clear
    • Photos are neat, creative and colorful
    • No spelling and grammar errors


    • Content is mostly accurate and interesting
    • Text is mostly concise and clear
    • Photos are mostly neat, creative and colorful
    • A few spelling and grammar errors


    • Content is somewhat accurate and interesting
    • Text is somewhat concise and clear
    • Photos are somewhat neat, creative and colorful
    • Some spelling and grammar errors


    • Content has problems with accuracy
    • Text is not concise or clear
    • Photos are not neat, creative or colorful
    • Many spelling and grammar errors

    The lesson plan on creating a career brochure can help guide your students in creating an eye-catching pamphlet on future careers. In addition, they will have learned about a possible profession for their future.

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    Career Research,

    Career Research Project,

    Photo reference:

    Photo by Kellie Hayden

Career Lessons

The lessons in this series can help teachers guide students in their career explorations.
  1. Career Lesson Plans
  2. Career Brochures Help Students Think about Future Professions
  3. Put Students' Pens to Work: Future Employment Ideas and Career Essays