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Advertising Lesson Plan: How to Make a Flier

written by: Trent Lorcher • edited by: SForsyth • updated: 2/14/2012

Academic writing does not always take into account real world writing techniques. This advertising lesson plan on how to make a flier does and it's a lot easier to grade than a four page research paper on 16th-century Gaelic poetry.

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    Advertising Lesson Plans Objectives

    How to Make a Flier Objectives

    1. Students will recognize different types of writing and different purposes of writing.
    2. Students will use persuasive techniques.
    3. Students will use visual techniques to persuade.
    4. Students will use rhetorical techniques to persuade.
    5. Students will recognize advertising techniques.
    6. Students will recognize logical fallacies.
    7. Students will use active voice.
    8. Students will evaluate arguments.
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    Advertising Lesson Plans Procedures

    How to Make a Flier Procedures

    1. Prewriting - Read one or more persuasive essays or speeches. Examples include Martin Luther King's "I Have a Dream" speech, the Declaration of Independence, Patrick Henry's "Speech at the Virginia Convention," and Thomas Paine's Common Sense.
    2. Prewriting - Brainstorm persuasive topics as a class. Remind students they will be promoting a cause or taking a point of view on a specific issue.
    3. Prewriting - Choose a topic. It can involve school related issues, community issues, national issues, or global issues.
    4. Prewriting - Do research. Read newspaper articles. Conduct interviews. Watch the news. This can be done as homework, in the library, or in class as directed by the teacher. Make sure students gather statistics, facts, and anecdotes to support their position.
    5. Prewriting - Make a graphic organizer. Cause and effect charts, pros and cons charts, timelines, calendars, and other charts and graphs are excellent skills when teaching how to make a flier.
    6. Prewriting - Design the flier. Most fliers take up one regular-sized slice of paper. It should be colorful, neat and attractive, and use large print to capture the readers attention.
    7. Drafting - Capture the reader's attention with a clearly written, concise opening. Bulleted lists help capture your main ideas without forcing the reader to read too hard. If you don't have the reader's attention within two seconds of looking at the flier, it will end up in the garbage can.
    8. Drafting - Provide supporting details. Simply pointing out the problem is not enough. Use facts and statistics to make your argument. Use a graphic organizer to help convey your statistics. Don't be afraid to use emotion in addition to logic. People act on emotions much more often than logic.
    9. Revising - Keep it brief. Fliers are meant to deliver the facts as clearly and concisely as possible. Save your flowery prose for British literature.
    10. Revising - Focus on your audience. Show the reader what's in it for them. Show the reader how the issue affects them.
    11. Revising - Make sure you use vivid language, short sentences, and it's organized.

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